Caparol Grows Its Presence in KSA with a New Showroom in Riyadh
DUBAI, United Arab Emirates, July 17, 2016: (ME NewsWire) Caparol Paints, a global leader in the paints industry, has announced the launch of its new showroom in Riyadh, the Kingdom of Saudi Arabia. The store showcases an array of innovative products and colour stands, aimed at supporting interior designers, professionals and home owners to select the most modern and sustainable products for their projects.
Caparol Paints has designed the new showroom to portray the brand’s German roots by showcasing conventional and modern product ranges, while maintaining the unique aesthetic aspects of its colours and textures. The store marks Caparol’s commitment to bring a unique touch-and-feel experience to its customers in the region. It also enhances the brand’s ability to support customers to choose the right colours, paint textures, styles and looks.
Speaking about the new store launch in Riyadh, Mr. Mowaffaq Balish, Commercial Director Middle East at Caparol Paints, said, “Growth in the Middle East has always been our priority as this market offers great potential. With the opening of the showroom in Riyadh, we are not only looking to capture more market share but also to reach out to a wider audience in the country. The showroom has been designed as a modern space that communicates our German roots, while helping customers to make clear and practical decisions in choosing the best paint product for their projects.”
Martin Rosocha, General Manager of Caparol Paints said, “We have witnessed a significant growth since our foray into the Middle East market. The new showroom is also a great opportunity for us to present our brand and distinctive product range to our growing customer base. The success of our brand has been the result of our commitment towards providing the intended customer-base with what they need and require. This involves a lot of research and developments on paint products that are suitable for the weather and climatic conditions of the region. In the coming years, we are looking to further expand our reach in the region with more customer touch points and showrooms.”
The new store spans across 1,000 square meters of showroom space, located in the Al Waha district of Riyadh. This facility will enable Caparol Paints to service a large area of the Kingdom and create opportunities to further grow and open new outlets to meet the rapidly increasing demand in the Saudi paint market.
Caparol Paints has always been at the forefront of innovation with a highly sophisticated research and development department that constantly innovates technologies and manufacturing techniques which complement the local market conditions.
Through its range of products, Caparol brings German paint techniques while focussing on appealing colours and paint textures. The brand has also made headway in sustainability by paying attention to quality and balancing between economy, environmental capability and quality of life.