Riyadh Metro launches its Stations Naming Rights Program
15 out of 85 stations eligible for companies to bid on
Riyadh, October 15, 2017 – Arriyadh Development Authority (ADA) -- the executive arm of The High Commission for the Development of Arriyadh -- today launched the Naming Rights Program of its Riyadh Public Transit Network currently under construction.
Out of the 85 stations of the Riyadh Metro system, 15 will be eligible for well-known national and international companies to bid for, out of which only 10 will be awarded naming rights by ADA.
This is the first of a series of commercial initiatives launched by Riyadh Metro for the business community. Others to follow soon will include retail space and advertising concessions, as well as opportunities for telecom providers. “The new Riyadh Public Transit Network is one of the strategic vehicles for the urban and economic development of the city of Riyadh. It is also one of the key enablers to make our capital one of 3 Saudi cities recognized in the top-ranked 100 cities in the world, as per Vision 2030”, stated Eng. Alwalid Alekrish, ADA’s Vice President for Programs & Projects, in his opening remarks. “The income from the Naming Rights Program and other commercial initiatives will be reinvested in the Riyadh Public Transit Network and will contribute to keep its operational cost down. This is a good example of how commercial initiatives could benefit Saudi society”, he added. Companies bidding will get a package which includes not only naming rights, but also other benefits such as retail space and advertising locations in the station. Key landmark stations, like Qasr Al Hokm, are out of the scope of the program, to prevent over-commercialisation of the network. Moreover, only companies compatible with Saudi values and culture will be selected by ADA.
“The Naming Rights partners will provide vibrant community hubs through their presence. They will be encouraged to provide an enhanced environment for brand experience that would benefit users of the network. Banks and telecoms companies are examples of possible partners which will contribute to improve Riyadh residents’ lifestyle”, emphasized Arch. Khalid Al-Hazani, Director of Architectural Projects Program & Public Affairs at ADA. “Naming rights offer branding, marketing and sales opportunities on a scale never seen before in a public transport environment, due to the unique integration of a brand into the station’s signage and touch points. The Riyadh Metro Naming Rights Program will enhance Riyadh´s image as a vibrant, modern and cosmopolitan destination”, he concluded.
To register, interested companies should go to the new Riyadh Metro website at riyadhmetro.sa for more details.
“ADA will pre-qualify firms on an ongoing basis and the final date for companies to register is 17 December 2017. ADA will then issue a Request for Proposal (RFP) for all pre-qualified firms, which will cover the full bid terms, and will simultaneously ask for bid submissions. Bids must be returned to ADA no later than 25 January 2018.” said Hasan Almousa, Deputy Director of Transportation Planning at ADA. “Companies will first need to respond to the RFP and submit their best and final bid. ADA will only consider bids which are compliant within the terms of the process, and which exceed the minimum price for the relevant stations.” he added. ADA expects to award the naming rights contracts in early 2018.